Who are we?

From our origins in consulting & design, to a vision for a global resource infrastructure.

Background

Photo of six people standing at a table outdoors at a company event, including two Minimise founders facing the camera

Before Minimise was a company, it was a team. Since 2017, our founders have worked in lockstep across design, engineering, and strategy. In 2022, we brought that collective history to NEEW Ventures to solve the world’s waste challenges. After two years of building and validating different technical concepts, Minimise was spun out of the venture builder in 2024 as an independent startup.

Throughout the years, we have attempted to solve the global e-waste problem in many ways, but our mission has never changed. From collection projects for German SMEs to recycling optimization for European recyclers, our work has evolved into a comprehensive product and service suite for electronics brands, recyclers, and producers.
Minimise works towards a world where waste no longer exists and all resources are guided into new products.